Trust is the glue that holds businesses together. When trust is high, people feel safe to take risks, express themselves freely, and innovate. In fast-paced, high-growth businesses, trust keeps teams focused and cohesive through rapid change and uncertainty.

We explore why trust matters and how to build and maintain it as you grow.

When I first started managing a team I was about 25 and working in a fast-growing start-up. Most of the team were hardly a year younger than me - some were older. It was daunting!

I wanted the team to exceed expectations but I also wanted to be liked. It was hard to balance.

Fast forward to today, and I’ve led teams through challenging times, and built relationships that have stood the test of time. The difference? I’ve learned that leadership isn’t about perfection—it’s about growth, self-awareness, and effective communication. And, most importantly, it's about emotional intelligence.

Many years ago, I found myself in a business where the culture of the team I was working with was slowly deteriorating. We were delivering our projects and clients were satisfied, but the energy and motivation were low and getting lower.

That’s when it hit me that if you don’t intentionally shape your culture, it will form by accident—and often not in the way you want.

As leaders, we set the tone for everything in our organizations. Culture, engagement, feedback, and conflict resolution don’t just happen—they need to be nurtured and intentionally built...

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